Inside Higher Ed
“What’s Driving the Demand for Brand in Higher Ed?”
“The legitimacy of an institution of higher education rests on the legitimacy of its brand -- right? Well, not exactly. Branding is a mobilizing buzzword in the academy, and the notable surge in branding efforts is particularly palpable of late…”
Inside Higher Ed
“Dip to White: Breaking Through with TV Spots”
“It's evening, the room is dark, the TV is on, and you're staring at anything but your TV. Your smartphone. Your dinner. Your child. So on autopilot are you that your actions are only half conscious at best, but suddenly something—you might not even be sure what—draws your attention back to the TV. Luckily, you tune in just in time to see a beautiful video of a nearby college, and now you’re thinking about going back to school…”
Inside Higher Ed
“Safe Creative Work Won’t Work”
“Design and creative work are often valued simply for their aesthetics, but their functionality runs much deeper than art. Many now value persuasion as the primary function of communication, and any expression of imagery or language impresses upon its audience a particular message. Yet in higher ed…”
LinkedIn
“The Fastest Way to Eliminate a Problem”
“Over the last few years of my career I've had the pleasure of bringing to life dozens of TV commercials, for which I've traveled the country, shooting in over 36 states, with hundreds of crew, across a slew of different ad campaigns. And along the way I didn't just meet amazing people, but found myself working alongside them…”
LinkedIn
“Why What’s Under the Counter is What Matters Most”
“I've had a lot of jobs. At 14 I began a stint as a concert promoter, booking out our local town hall and putting on punk shows for $5 a ticket. At 17 I was clubhouse manager for the local minor league baseball team and by 20 I was managing a restaurant in Yellowstone National Park. But for all the jobs I've had, I never learned more about hard work than I did while working the nightshift at Dunkin Donuts to help pay my way through college…”